Skincare is one of the most important parts of our day-to-day routine, even if we might not notice it. Our largest organ is the skin and it should be fundamental for everyone to take care of it. In this article, I will present some skincare brands which I think reflect the values and morals that every brand should have: sustainability, ethics, and safety. These include: Paula’s choice, Karmameju, Aesop, Khiels, and Apivita.
Paula’s choice: Paula’s Choice is an American skincare brand. It was founded by Paula Begoun, an enthusiast who wanted to change the cosmetic industry forever. Paula’s choice is a cruelty and fragrance-free brand, and their formulas are supported and verified by scientists. Each of their products is tested on people by an independent laboratory for irritancy and safety. Every product they create contains antioxidants, skin-replenishing ingredients, and skin-restoring ingredients to improve the skin’s health. They don’t use jars or transparent packaging since vital ingredients would become less effective when exposed to air and light. Their packaging is recyclable because they are committed to reducing their carbon footprint. Paula’s choice uses natural ingredients available to address the skincare needs of all ages and different ethnic skin types. Some ingredients they avoid are alcohol, synthetic dyes, essential oils, phthalates, and abrasive particles. “We don’t promise miracles, we deliver results.”
Products I recommend: 2% BHA Liquid Exfoliant and C15 Super Booster.
Karmameju: Karmameju is a first-class range of aromatherapeutic skincare products from Copenhagen, Denmark. The brand is all about natural beauty, health, and a positive attitude all of which goes back to its founder, Mette Skjærbæk. Karmameju carries a whole line of face, body, sunscreen, hair, fragrances, and home spa accessories. They develop pure and active skincare with clinically-proven ingredients and mind-blowing fragrances. To ensure that the clients will have significant resultsusing their products, they’re all tested in their laboratories in Italy and England. All their products have a “WE USE” symbol which highlights a small selection of the many active ingredients they choose to use in their skincare so that consumers know what to expect. They never use ingredients that scientific studies have questioned to be harmful. “Skincare must be considered as skinfood; absorbed by the body and assimilated by the organs. Natural, effective, aromatherapeutic skincare is my skinfood of choice”- Mette Skjærbæk.
Products I recommend: Hero age-defense pH solution, Daze age-defence cleansing lotion, recharge ionic body brush, and renew age-defense face brush.
Aesop: Aesop was established in 1987. It offers skin, hair and body care formulations created with meticulous attention to detail, and with efficacy and sensory pleasure in mind. Their objective is to formulate skin, hair, and body care products of the finest quality.
Aesop investigates widely to source plant-based and laboratory-made ingredients and use only those with a proven record of safety and efficacy. Aesop has annual partnerships and programs with different Australian foundations. They involve “partnering with charities that amplify the voices of those who may not otherwise have a platform, with a particular emphasis on the development of literacy.” The brand’s team of chemical scientists work in a custom-built laboratory, conceptualizing product ideas, researching blends, and creating prototypes. They launch new products only in response to genuine needs expressed by the clients, and only after extensive research delivers formulations of the highest quality and efficacy.
Products I recommend: Fabulous face oil.
Khiels: This cruelty-free brand is more than a century old. They produce nature-inspired, scientifically-proven formulas that are powerful yet safe and help improve overall skin quality for visibly healthier-looking skin. Kiehl’s started as an apothecary in 1851, with a location in New York. Irving Morse, the owner andJohn Kiehl’s apprentice, is credited with expanding what the pharmacy sold to include teas, herbs, and Kiehl’s branded products. Over the years, Kiehl’s became known for its “try before you buy” motto and for listing its ingredients on the products, which was considered unusual at the time. Irving’s son, Aaron Morse who was a chemist, turned up the science and took the company in a new direction. Kiehl’s Pharmacy began introducing bold new products which are all still the bestsellers today. This brand sells face, eyes, body, and treatment products. In recognition of Khiel’s historic contributions as a pharmacy, more than 103 Kiehl’s products and artifacts are inducted into the permanent collection of the Division of Medicine and Science at the Smithsonian National Museum in Washington, D.C. In 2000, Kiehl’s was sold to L’Oreal and five years later Kiehl’s introduced: Dermatologist SolutionsTM, a collection of advanced skin care to address specific skin concerns. Kiehl’s products are formulated with plenty of botanical extracts, and the company says that 95% of its formulas contain at least one natural or natural origin raw material. One fun fact about the store: Mr. Bones, a life-size teaching skeleton, was first introduced by Mr. Morse to help customers learn about their conditions and ailments. As a tribute to their pharmaceutical beginnings, he is now an iconic fixture in each of the stores.
Products I recommend: Breakout Control targeted blemish spot treatment andLove oil for lips.
Apivita Apivita was founded in 1979 by two young pharmacists who created the first natural products in their pharmacy in the heart of Athens and is the first Greek natural cosmetics company. This brand offers effective natural beauty products for the face, body, and hair. Apivita’s inspirations are bees because they: “provide them with precious beekeeping products which offer the world’s most effective protecting, healing and rejuvenating properties. They guard the health, beauty, and wellbeing of our environment as well as our society.” Likewise, about Greek nature they have stated: “The flora is endowed with infinite resilient properties. In order to survive in this southern climate, native species develop high concentrations of bioactive molecules to boost resistance and regeneration, offering an endless reserve of high biological value active ingredients. At the same time, this perfectly preserved natural ecosystem offers the native bee population a pristine haven in which to generate its precious active ingredients.” Apivita’s goal is to achieve beauty that respects nature and people, which implies that this brand is 100% cruelty-free. Their value-added bee ingredients are carefully sourced from beekeepers across Greece that follow sustainable and renewable beekeeping practices, without the use of chemicals, and tested to ensure optimum biological value. Some of the ingredients they use are avocado, apricot, black pepper, activated charcoal, beeswax, and Santorini vine polyphenols. Innovation is also at the heart of Apivita. Their laboratories are staffed with a team of experts in the fields of chemistry, cosmetology, pharmacology, biochemistry, and chemical engineering. Ingredients you won’t find in their formulas are: Silicones, Parabens, and mineral oils, etc.
Products I recommend: Aqua Beelicious refreshing hydrating booster, Cleansing creamy foam face & eyes, and Prickly pear face mask.